Cultural organisations need to develop their own versions of Spotify to create new income streams, according to a report written for Arts Council England.
In Supporting Growth in the Arts Economy, Tom Fleming and Andrew Erskine argue that the culture sector has to develop subscription models for online content in the same way that digital streaming service Spotify has done in the music industry.
The report says: “Developing successful, revenue-generating subscription models for the digital content of arts organisations has to be explored. Just as Spotify and Last.fm are in different ways exploring subscription or ad-based models for streaming music, so a ‘cultural’ subscription model needs to be explored, providing access to multiple platforms across different devices.”
Speaking to The Stage, Fleming added: “What we are not very good at in the arts is building on good practice and then translating it into different elements and different parts of the arts sector, so where we see stuff like Spotify, and we see a business model that works in that context for that sector of the arts, why aren’t we applying that and exploring what that might mean in the performing arts?”
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