Digital Marketing Officer

Salary: GBP £18,000 - £21,000

Application Deadline: November 25, 2019 9:00 am

Company: Pavilion Dance South West

Job Details

Key Responsibilities:

  • Implement the PDSW brand across our digital and printed material.
  • Design, create and produce assets for PDSW projects
  • Responsibility for the in-house ‘studio’ – under the line management of the Marketing & Communications Manager you’ll gather briefs from the PDSW team and manage the process through to delivery and evaluation.
  • Implement and organise an image bank system
  • Consider audience demographics and accessibility – are we creating the right communication in the right way?
  • Build evaluation into each project so that we can track and build on success.
  • Get to know the wider PDSW team and attend all staff events whenever possible, liaising with staff when needed and collaborating whenever the opportunity arises
  • Keep on top of developing cultural trends and opportunities for the PDSW brand.
  • Gather, curate and create content for the newly designed pdsw.org.uk which runs on WordPress
  • Gather, curate and create content for PDSW social media channels

Website & e-marketing

 

  • Liaise with external website agency, informing them of any updates and other requirements as part of ongoing Service Level Agreement with them
  • Regularly update copy on the website using WordPress content management system
  • Produce monthly website statistic and analytical reports
  • Online publicity – links to other sites, competitions, etc.
  • Manage and develop email lists, writing and sending out monthly e-newsletters as well as more targeted email marketing campaigns using Spektrix
  • Identify key awareness opportunities both internally and externally
  • Work with colleagues to create and implement web-based projects
  • Create and disseminate audio/video show-reels/podcasts
  • Develop and maintain all aspects of our social media applications

 

Promotion, Marketing and Audience Development

 

  • Represent the organisation at events and activities in the community to reach out to and develop new audiences
  • Support the Venue Manager in the marketing of Pavilion Dance spaces for external hires and events, e.g. parties.
  • Produce promotional print under the guidance of the Marketing & Communications Manager by briefing external designers, liaising with printers and ordering print online; ensuring quality, accuracy and timeliness. This includes occasionally designing adverts and flyers in-house.
  • Assisting with the marketing of new fundraising programmes.

 

Press and PR

 

  • Support the Head of Marketing and Development in the day-to-day running of PDSW media relations by fielding media enquiries, maintaining up-to-date records of press contacts and organising press events
  • Provide support for PDSW events (create and put up signage; photography; flyering)

Other Duties

  • Work flexibly where required to support priorities
  • Attend staff & other relevant meetings and participate in training and other forms of staff development
  • Be available to work at evenings, weekends and bank holidays when necessary
  • Be aware of, and actively implement the organisation’s policies with regard to, for example, Equal Opportunities, Child Protection and Diversity
  • Undertake any other duties commensurate with the post as directed by your line manager

 

Person Specification

In addition to a commitment to our values: generous, inclusive, inspiring, passionate – you will be able to show evidence of the following against which we will assess your application:

Personal qualities

 

  • A passion for dance and the arts
  • Vision, imagination and creativity
  • Excellent communication and interpersonal skills
  • Self motivated and able to work flexibly as part of a small team managing multiple priorities
  • Able to work within tight deadlines whilst maintaining accuracy at all times
  • Able to work effectively in a busy office
  • Shows initiative and has a proactive nature
  • A real ‘can do’ attitude to fit in with a hard-working, enthusiastic and motivated team

 

Essential Experience and skills

 

  • Communications, marketing or media qualification or background
  • Experience of working with WordPress
  • Strong background of working across a variety of social media channels
  • Experience of writing engaging copy and campaigns
  • Proven experience in proofreading and copy editing
  • Graphic Design skills and experience with Photoshop
  • IT literate, with experience of at least Microsoft Office
  • Proven administration and organisational ability

 

Desirable Experience and skills

 

  • Knowledge of Spektrix or similar box office or CMS system
  • Experience of working within an arts or cultural environment
  • Experience in the production and distribution of print

Locality

Job Posting title: Digital Marketing Officer
Closing Date: 2019-11-25T09:00:00+00:00