Job Details

Key Responsibilities:

• Implement the PDSW brand across our digital and printed material.
• Design, create and produce assets for PDSW projects
• Responsibility for the in-house ‘studio’ – under the line management of the Marketing & Communications Manager you’ll gather briefs from the PDSW team and manage the process through to delivery and evaluation.
• Implement and organise an image bank system
• Consider audience demographics and accessibility – are we creating the right communication in the right way?
• Build evaluation into each project so that we can track and build on success.
• Get to know the wider PDSW team and attend all staff events whenever possible, liaising with staff when needed and collaborating whenever the opportunity arises
• Keep on top of developing cultural trends and opportunities for the PDSW brand.
• Gather, curate and create content for the newly designed pdsw.org.uk which runs on WordPress
• Gather, curate and create content for PDSW social media channels

Website & e-marketing

• Liaise with external website agency, informing them of any updates and other requirements as part of ongoing Service Level Agreement with them
• Regularly update copy on the website using WordPress content management system
• Produce monthly website statistic and analytical reports
• Online publicity – links to other sites, competitions, etc.
• Manage and develop email lists, writing and sending out monthly e-newsletters as well as more targeted email marketing campaigns using Spektrix
• Identify key awareness opportunities both internally and externally
• Work with colleagues to create and implement web-based projects
• Create and disseminate audio/video show-reels/podcasts
• Develop and maintain all aspects of our social media applications

Promotion, Marketing and Audience Development

• Represent the organisation at events and activities in the community to reach out to and develop new audiences
• Support the Venue Manager in the marketing of Pavilion Dance spaces for external hires and events, e.g. parties.
• Produce promotional print under the guidance of the Marketing & Communications Manager by briefing external designers, liaising with printers and ordering print online; ensuring quality, accuracy and timeliness. This includes occasionally designing adverts and flyers in-house.
• Assisting with the marketing of new fundraising programmes.

Press and PR

• Support the Head of Marketing and Development in the day-to-day running of PDSW media relations by fielding media enquiries, maintaining up-to-date records of press contacts and organising press events
• Provide support for PDSW events (create and put up signage; photography; flyering)

Other Duties

• Work flexibly where required to support priorities
• Attend staff & other relevant meetings and participate in training and other forms of staff development
• Be available to work at evenings, weekends and bank holidays when necessary
• Be aware of, and actively implement the organisation’s policies with regard to, for example, Equal Opportunities, Child Protection and Diversity
• Undertake any other duties commensurate with the post as directed by your line manager

Person Specification

In addition to a commitment to our values: generous, inclusive, inspiring, passionate – you will be able to show evidence of the following against which we will assess your application:

Personal qualities

• A passion for dance and the arts
• Vision, imagination and creativity
• Excellent communication and interpersonal skills
• Self motivated and able to work flexibly as part of a small team managing multiple priorities
• Able to work within tight deadlines whilst maintaining accuracy at all times

• Able to work effectively in a busy office
• Shows initiative and has a proactive nature
• A real ‘can do’ attitude to fit in with a hard-working, enthusiastic and motivated team

Essential Experience and skills

• Communications, marketing or media qualification or background
• Experience of working with WordPress
• Strong background of working across a variety of social media channels
• Experience of writing engaging copy and campaigns
• Proven experience in proofreading and copy editing
• Graphic Design skills and experience with Photoshop
• IT literate, with experience of at least Microsoft Office
• Proven administration and organisational ability

Desirable Experience and skills

• Knowledge of Spektrix or similar box office or CMS system
• Experience of working within an arts or cultural environment
• Experience in the production and distribution of print

Contact Details

Laura Foice

01202 203630